What is Email Marketing
What is Email Marketing?
When you talk about e-mail marketing, which comes to mind to so many people are the various obstacles that can be met in the future. However, like all strategies, there are setbacks and consequences on how notable progress in a marketing campaign.
E-mail marketing is the use of e-mail or e-mail installation to achieve a wide range of potential customers or readers when providing products and services. Simply put marketing by e-mail. Email marketing may also become very relevant to the extent that it has been known to respond to reader requests and provide them with the information they need.
Of course, marketing by e-mail is not without negative perception of society. Many people are also very uncomfortable by email marketing, which is sometimes classified as spam. However, he has traveled a long way since the first days of a complete and absolute negative stigma of email marketing; Now people have the right to choose what they find useful and appropriate content arriving in their reception boxes.
Another definition of email marketing is however when a company continues to promote communication with existing customers to improve the service offered and the existing relationship. These are all made with the intention of gaining customer loyalty and favoritism.
Marketing by e-mail, in the paradigms of the definition, targets the end of loyalty and patronage.If email marketing should be used on potential customers, the role that the strategy should play is to try to transform readers into real customers. The same idea is true for existing customers. If existing customers were required to receive continuous balance sheets and an evaluation of the service offered, the perception of customer satisfaction transmission would be even clearer.
However, with email marketing, it is important to know which rights and limitations exists. In the United States of America, different revolt states. Others legislated against email marketing (which is considered spam); others would not do it.
The legality of receiving an electronic mail marketing item is undeniable when the customer served is the one with whom the company had previous transactions with. A pre-existing business relationship may vary, but it may very well be a person from which the company has already asked for information or a person who has purchased or acquired the services of the Company. This involves a level of consent that must be present in all e-mails that will be used in email marketing campaigns.
Because of these various reasons, there are imperative measures that need to be taken by a party wishing to participate in any email marketing.
The integrity of the legislation against email marketing and general marketing is in place because the previous period has seen how abuses have abounded. Therefore, it is imperative that some of the things considered in an email marketing campaign is that of the integrity of the content. This would mean that the inclusion of complete and accurate information of shippers.
Clarity of Consent - It is imperative that companies make sure that the people they send emails are the ones they have had previous transactions with and are in good standing of each of them. It is necessary to keep a track close to each e-mail address added to the client list, as in the same way, it would be easy to evaluate consent in each scenario.
The aggressiveness of the content - while companies may want to pursue their aggressive marketing strategies, their interests must be balanced with the rights of individuals against marketing strategies that are far too aggressive and neglect their rights and wishes. At the end of the day, companies should use subject lines that reflect the content, use a valid address and make arrangements for the recipients to unsubscribe from the service or receive future records and marketing locations. .
At the end of the day, e-mail marketing works because of its low cost costs and far-reaching capabilities. However, since there are no singular restrictions on how it can be used without going into the magnitude of the legal boundary behavior, companies that want to use it in all its power must in turn Waiting for a degree of compromise to compromise what does not endanger society, but can, in the long run, help build a healthy business image.
Why marketing by e-mail?
The Internet as a whole was a move strength in the world when he arrived at difficult geographical boundaries and to make long-lived tasks in simple and almost automated acts. One of these applications is e-mail or email, allowing people, usually on a free service provider, use the matching installation.
E-mail marketing is defined more or less as the use of the e-mail in sending newsletters, offers on future products and services, as well as other content relating to the maximization of the service or Current product being appreciated by the customer, usually an existing one. client of a company. As such, it simply uses a new vanguard of correspondence (e-mail) vis-à-vis the more traditional marketing means and the improvement of the value of customers, either via the phone or Direct mail.
Many people consider marketing by e-mail as something that can very well meet as spamming. This translates into increased efforts on the parts of the companies to ensure the clarity of their e-mail, even at the time of receipt, and more things in their content. Increased stress is also set up valid email addresses, as well as assessing the existence of a pre-existing business relationship with the recipients of the e-mail. After all, those with whom the company has a pre-existing company with production relations are still in a productive relationship with the company or within the scope of the target audience of the company.
Given so many problems simply trying to avoid the negative perception of email marketing, what benefits should be justified to give it sufficient merit to be considered a viable tool for marketing?
The first and most attractive characteristic of e-mail marketing is at low cost.Email marketing allows companies to make a marketing campaign without the traditional costs of printing and distribution, as well as marginal costs of the suite. In addition, when you talk about large volumes of mail, there are very few additional costs on a company using a courier service provider in its marketing strategy to increase the number of clients targeted by the marketing campaign, compared. in printing a new letter or newsletter. Send to more customers.
The second and perhaps the most noticed by companies wishing to use the power of email marketing are the behavior of consumers. Although many people argue that people do not spend as much time as possible by email, statistics have shown that older people through hooks spend a huge majority of their time online, whether reading or sending Emails, or manage emails that have already been received.
Since email is one of the most important activities that include the Internet time of an ordinary person, email marketing responds directly to the inherent potential of an untapped market. After all, if people were constantly using e-mails and exceeded much more time by email, which you necessarily have is a probable market for a product or service.
In parallel with the inexpensive implementation that occurs in email marketing, there is also in a less arduous development of the contents of a marketing height sent by e-mail. Email marketing allows a company to have a test test on its target market to measure responsiveness at a cost almost non-existent and make small changes without incorporating huge expenses.
In addition, when you want to talk about the transformation of interested parties into viable real customers, it is also an unlimited access to these people likely to have greater predilection to buy the product than others. This is what e-mail marketing provides companies. E-mail marketing allows companies to launch a marketing campaign free of geographical constraints and reduce costs and difficulties in order to access these people they think they are interested.
At the end of the day, the most important benefit that can be appreciated by a company with an effective implementation of email marketing is the fact that, in its heart, the heart of email marketing tries to promote Better relationships, especially with existing customers. Current business trends focus on increased customer value added value and email marketing allows companies to provide support and continuous customer support. By increasing the value to be used by citizens, customers receive reasons to frequent a product, which is exactly what companies want to reach long term.
When to end your marketing campaign by e-mail
Deciding on the end of an email marketing campaign is a subject that many business owners can have difficulty regularly. This decision can be difficult in both situations in which the email marketing campaign benefits from a lot of success and in situations in which the email marketing campaign fails. In general, business owners will have to evaluate a number of different criteria for making this decision and there is no specific formula for all corporate owners. In this article, we will examine three different scenarios, including a successful email marketing campaign that approaches a logical conclusion, an email marketing campaign that fails and a successful email marketing campaign that can operate indefinitely.
We will first look at the case of a successful email marketing campaign that approaches a logical conclusion. In some cases, it can be logical for a business owner to conclude his email marketing efforts. The most obvious example is an e-mail marketing campaign focused on achieving a specific goal and not sell products or services. For example, an e-mail marketing campaign that is of a political nature can start slowly, peak during a period when voters are most interested in obtaining information about problems, then start at home because The voting process begins and the majority of voters have already made their decision. Similarly, an email marketing campaign that focuses on collecting donations for a specific charity will end logically because the goal is achieved. These e-mail marketing campaigns can be very effective, but there is simply no reason to continue them beyond the achievement of goals.
Then we will examine the case of an email marketing campaign that will not reach its objective. Decide when to end an email marketing campaign of this nature can be difficult because it will involve a number of different factors. For example, if the business owner invests a lot of time and money in email marketing and not generating results despite an honest effort, it may be time to end this marketing campaign. However, if the business owner did not inject much in the email marketing campaign and has some remaining ideas to transform the campaign in success, it may be helpful to continue the courier campaign for a little longer to see if the desired objectives can be encountered.
Finally, it is important to note that email marketing campaigns should not always end. Consider a niche subject such as search engine optimization (SEO). A business owner producing and distributing monthly electronic newsletters on this subject and benefiting from a positive response to these email marketing tools, there is no reason for him to interrupt email marketing as much as 'It is always able to produce the newsletters. Similarly, in which many magazines have been published for years and years, it is possible that an e-newsletter remains active for the longest time, there is a need and an interest in the information provided. In our example of a business owner publishing a newsletter on SEO, the need for this product remains that the SEO is continually evolving and that the recipients of the e-newsletter can anticipate the receipt of the electronic newsletter each month for more Information on current industry trends.